Do You Know What Your Competitive Edge Is? Creating the Potential for Persistent Returns
Webinar Date: March 30th, 2023
Webinar Date: May 21st, 2025
Speakers: Frank Buckler, Founder, SUPRA
Details: Why exactly do certain prospects choose a product or service, and others don’t? How much does demand decline when an organization goes with a higher price?
We rarely have these crucial insights, because simply asking your prospect “why do you buy or not buy”, is not delivering the right answers. Customers are not even aware of 90% of the subconscious processes that contribute to their decision-making.
But by combining Causal AI with neuro-market research, we can get to some very interesting answers indeed.
This webinar will guide you through some case studies with the likes of Apple, Sonos and Zeiss, and will provide a clear view how brands in the medical space and in other industries can:
- Optimize their price levels, thus contributing to profit margins
- Understand why certain products and services lag far behind sales expectations
- Transform product positioning and communication
To view the slide deck from this webinar, click the button below:
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